- 1 Weleda Skin Food
- 2 LilyAna Retinol Cream
- 3 Aztec Secret Indian Healing Clay
- 4 BrightJungle Under Eye Collagen Patch
- 5 TruSkin Vitamin C Serum
- 6 Esarora Ice Roller
- 7 Revlon One-Step Hair Dryer & Volumizer Hot Air Brush
- 8 Hair Scalp Massager Shampoo Brush, MAXSOFT
- 9 Proraso Shaving Cream
- 10 Mont Bleu Crystal Nail Files
- 11 INLP Holographic Nail Polish
- 12 Seche Vite Dry Fast Top Nail Coat
- 13 The Makeup Eraser
- 14 Cinema Secrets Professional Brush Cleaner
- 15 DHC Velvet Skin Coat
- 16 Milani Baked Blush
- 17 Buttercup Powder by Sacha Cosmetics
- 18 Ursa Major Essential Face Wipes
- 19 EltaMD UV Daily Facial Sunscreen Broad-Spectrum
- 20 Rembrandt Toothpaste Intense Stain
- 21 Baebody Eye Gel
The Best Cult Beauty Products on Amazon, According to Devoted Online Reviewers
There are two types of people in the world: those who leave online reviews and those who don’t. No matter your camp, you’ve probably benefited from the hordes of beauty fiends who’ve scoured the globe for the best products and reported back to the review section with their findings.
The super-devoted online reviewers of the world have ushered in the era of the cult beauty product. We know which much-hyped items actually live up to their five-star status, and we get a heads up on the under-the-radar gems that fanatics buy in bulk, all thanks to their reviews. And thanks to Amazon, it’s never been easier for those gems to appear on your doorstep, ready to work their magic. We’ve sifted through the best the site has to offer to collect the best of cult beauty all in one place. Who knows? Maybe your devotion to one of these products will inspire you to take to the review section and gush about it passionately.
LilyAna Retinol Cream
Been eager to try a retinol cream whose price doesn’t inch toward the triple digits? Look no further. This very affordable retinol face moisturizer is loaded with soothing ingredients like jojoba oil and green tea to help you avoid the drying and redness that can come with retinols. It keeps skin looking so fresh, one user was inspired to report back a year after her initial review to promise it was still performing magic.
Aztec Secret Indian Healing Clay
With an original formula at nearly 13,000 five-star reviews and a new version already at almost 2,000, the people have spoken: this all-natural clay mask is unparalleled when it comes to zapping acne and blemishes. As one reviewer said, “I’m not saying aliens had something to do with this product, but they did build the Aztec temples and I’ve never seen a pic of an alien with a blemish.”
BrightJungle Under Eye Collagen Patch
Chock full of collagen and hyaluronic acid that work to lift and remove lines, these eye patches are the favorite among stiff competition. Whether you’re looking to give tired eyes some pep for a night out or sooth sleepy lids during a relaxing night in, the easy-to-apply pads drive much-needed moisture to the delicate area.
TruSkin Vitamin C Serum
Vitamin C works wonders by replacing dark spots with youthful brightness, but the good stuff is usually accompanied by a steep price tag. Not here. More than 1,500 reviewers testify that TruSkin’s Vitamin C Serum does the job better than its celeb-favorite Skinceuticals counterpart, and at a fraction of the price.
Esarora Ice Roller
Show us skin that needs soothing, and we’ll show you this fan-favorite ice roller. This amazing little gadget instantly relieves puffiness and pressure from sinus pain, migraines, jet lag, and sunburn. Stick it in your fridge or the minibar of your hotel, and incorporate it into your beauty routine for a pleasant wake-up call or a calming bedtime ritual.
Revlon One-Step Hair Dryer & Volumizer Hot Air Brush
What you see in this picture may look like an ordinary roller brush. But in fact, this one-stop-shop product for drying, styling, and volumizing has revolutionized at-home haircare for thousands of Amazon customers—especially those who swore they couldn’t previously do their own blowout to save their life.
Hair Scalp Massager Shampoo Brush, MAXSOFT
You deserve a little scalp massage in the shower. And if you suffer from chronic dry scalp, you deserve to yell, as this Amazon reviewer did, “HOLY MOLY my flakes are gone!” Along with gently eliminating dandruff and scales, this massaging scalp brush helps you work shampoo into your hair so your products last longer and leave your hair healthier and cleaner.
Mont Bleu Crystal Nail Files
Emery boards are so last decade. These fine crystal files are gentle on nails, easy to use to craft a perfect tip, and don’t wear down, all at a super affordable price tag. As with a few other Amazon beauty finds, make sure to read the most recent reviews and guarantee you’re getting the Mont Bleu set, not a fake. (Shop our links if you want to be sure.)
INLP Holographic Nail Polish
The Makeup Eraser
Reviewers aren’t sure how this makeup-removing cloth works, they’re just positive that it does. Get the eraser wet with warm water and wipe off everything—waterproof eyeliner, long-wear lip stain, fake eyelash goo, and all—with just a few swipes. No harsh removers, no wasted remover wipes, and no mascara smudges on your pillowcase.
Cinema Secrets Professional Brush Cleaner
Beloved for its ease of use, this brush cleaner just takes a dip and a wipe to rid your filthy makeup brushes of 99.9 percent of bacteria. But beware: some manufacturers are selling dupes via Amazon, so read the reviews to make sure you’re getting the real deal (which you’ll know by its light vanilla scent). Don’t worry, we’re pointing you to the legit Cinema Secrets here.
Buttercup Powder by Sacha Cosmetics
Many setting powders simply swipe over the top of your makeup, perhaps holding it in place but creating a powdery white cast in the process. This favorite setting powder from Sacha works differently: it fills in pores to even out the overall look and not leaving behind a trace, all while keeping your look fresh for hours on end. Plus, it comes in three different shades to accommodate a wider range of skin tones than most powders.
Ursa Major Essential Face Wipes
How can one little wipe can pack so much punch? Biodegradable and cruelty-free, these cult-favorite wipes from Ursa Major do everything from cleansing to exfoliating to serving a hydrating glow. Stick them in your bag for a refreshing cleanse after a workout, during a long flight, or on a camping trip.
EltaMD UV Daily Facial Sunscreen Broad-Spectrum
Normal and oily-skinned reviewers rejoiced when this sunscreen hit the market. Powerful enough to protect skin from sun damage (hello, SPF 40) and hydrating enough to double as a moisturizer—all without leaving skin tacky and coated in white—this has become the go-to sunscreen for legions of skin-care fanatics (dermatologists included).
Rembrandt Toothpaste Intense Stain
Baebody Eye Gel
With the coveted title of most popular eye cream on Amazon, Baebody Eye Gel has racked up more than 8,000 five-star verified reviews. Its many mega-fans tell of reduced puffiness and fine lines, among other benefits. The organic aloe vera-based gel is filled with ingredients that the skin loves, such as moisturizing glycerin, collagen-boosting Matrixyl 3000, and the fast-absorbing antioxidant argan oil.
All products have been hand-picked by our writers and editors. Items purchased through links may earn us a commission.