The Best Cult Beauty Products on Amazon, According to Devoted Online Reviewers

There are two types of people in the world: those who leave online reviews and those who don’t. No matter your camp, you’ve probably benefited from the hordes of beauty fiends who’ve scoured the globe for the best products and reported back to the review section with their findings. 

The super-devoted online reviewers of the world have ushered in the era of the cult beauty product. We know which much-hyped items actually live up to their five-star status, and we get a heads up on the under-the-radar gems that fanatics buy in bulk, all thanks to their reviews. And thanks to Amazon, it’s never been easier for those gems to appear on your doorstep, ready to work their magic. We’ve sifted through the best the site has to offer to collect the best of cult beauty all in one place. Who knows? Maybe your devotion to one of these products will inspire you to take to the review section and gush about it passionately.

See recent posts by Rachelle Dragani


Weleda Skin Food

Weleda Skin Food, 2.5 Ounce.

Thick as batter and soothing as hell, this Weleda’s super-rich face moisturizer feels like a splurge but is affordable enough to slather on your whole body. Pro tip: swipe a dot of it across each cheekbone for an all-natural highlighter.

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LilyAna Retinol Cream

LilyAna Naturals Retinol Cream Moisturizer 1.7 Oz.

Been eager to try a retinol cream whose price doesn’t inch toward the triple digits? Look no further. This very affordable retinol face moisturizer is loaded with soothing ingredients like jojoba oil and green tea to help you avoid the drying and redness that can come with retinols. It keeps skin looking so fresh, one user was inspired to report back a year after her initial review to promise it was still performing magic.

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Aztec Secret Indian Healing Clay

Aztec Secret - Indian Healing Clay.

With an original formula at nearly 13,000 five-star reviews and a new version already at almost 2,000, the people have spoken: this all-natural clay mask is unparalleled when it comes to zapping acne and blemishes. As one reviewer said, “I’m not saying aliens had something to do with this product, but they did build the Aztec temples and I’ve never seen a pic of an alien with a blemish.” 

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BrightJungle Under Eye Collagen Patch

BrightJungle Under Eye Collagen Patch, 24K Gold Anti-Aging Mask.

Chock full of collagen and hyaluronic acid that work to lift and remove lines, these eye patches are the favorite among stiff competition. Whether you’re looking to give tired eyes some pep for a night out or sooth sleepy lids during a relaxing night in, the easy-to-apply pads drive much-needed moisture to the delicate area. 

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TruSkin Vitamin C Serum

TruSkin Vitamin C Serum for Face.

Vitamin C works wonders by replacing dark spots with youthful brightness, but the good stuff is usually accompanied by a steep price tag. Not here. More than 1,500 reviewers testify that TruSkin’s Vitamin C Serum does the job better than its celeb-favorite Skinceuticals counterpart, and at a fraction of the price.

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Esarora Ice Roller

ESARORA Ice Roller for Face & Eye.

Show us skin that needs soothing, and we’ll show you this fan-favorite ice roller. This amazing little gadget instantly relieves puffiness and pressure from sinus pain, migraines, jet lag, and sunburn. Stick it in your fridge or the minibar of your hotel, and incorporate it into your beauty routine for a pleasant wake-up call or a calming bedtime ritual.

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Revlon One-Step Hair Dryer & Volumizer Hot Air Brush

Revlon One-Step Hair Dryer & Volumizer.

What you see in this picture may look like an ordinary roller brush. But in fact, this one-stop-shop product for drying, styling, and volumizing has revolutionized at-home haircare for thousands of Amazon customers—especially those who swore they couldn’t previously do their own blowout to save their life. 

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Hair Scalp Massager Shampoo Brush, MAXSOFT

Hair Scalp Massager Shampoo Brush.

You deserve a little scalp massage in the shower. And if you suffer from chronic dry scalp, you deserve to yell, as this Amazon reviewer did, “HOLY MOLY my flakes are gone!” Along with gently eliminating dandruff and scales, this massaging scalp brush helps you work shampoo into your hair so your products last longer and leave your hair healthier and cleaner. 

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Proraso Shaving Cream

Proraso Shaving Cream, Refreshing and Toning.

Sure, it’s designed for beards. But that shouldn’t stop anyone from using this refreshingly creamy and fresh-smelling shaving cream on body hair. Mix it with warm water to get a nice lather going, and emerge with the smoothest shave of your life.

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Mont Bleu Crystal Nail Files

Mont Bleu Premium Set of 3 Crystal Nail Files.

Emery boards are so last decade. These fine crystal files are gentle on nails, easy to use to craft a perfect tip, and don’t wear down, all at a super affordable price tag. As with a few other Amazon beauty finds, make sure to read the most recent reviews and guarantee you’re getting the Mont Bleu set, not a fake. (Shop our links if you want to be sure.)

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INLP Holographic Nail Polish

ILNP MEGA - 100 PURE Ultra Holographic Nail Polish.

Holographic nail polish that lasts longer than three hours is hard to find, which is why this INLP’s sparkly lacquer has become a cult favorite seemingly overnight. It’s the kind of polish that will have strangers stopping you on the street to ask where you got your manicure.

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Seche Vite Dry Fast Top Nail Coat

Seche Vite Dry Fast Top Nail Coat.

When applied over wet polish, this incredible top coat bonds with the product beneath it to keep nails chip-free and shiny for days. Take it from Amazon mani maven Deb H: “This topcoat changed my mani game like you wouldn’t believe.” 

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The Makeup Eraser

MakeUp Eraser Original Pink.

Reviewers aren’t sure how this makeup-removing cloth works, they’re just positive that it does. Get the eraser wet with warm water and wipe off everything—waterproof eyeliner, long-wear lip stain, fake eyelash goo, and all—with just a few swipes. No harsh removers, no wasted remover wipes, and no mascara smudges on your pillowcase.

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Cinema Secrets Professional Brush Cleaner

Cinema Secrets Professional Brush Cleaner.

Beloved for its ease of use, this brush cleaner just takes a dip and a wipe to rid your filthy makeup brushes of 99.9 percent of bacteria. But beware: some manufacturers are selling dupes via Amazon, so read the reviews to make sure you’re getting the real deal (which you’ll know by its light vanilla scent). Don’t worry, we’re pointing you to the legit Cinema Secrets here.

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DHC Velvet Skin Coat

DHC Velvet Skin Coat, 0.52 oz.

Here’s the rare primer that fills in fine lines without caking and mattifies without leeching the life out of dewy skin. The cult fave has tons of devotees who don’t even bother mixing it with foundation—it makes skin softer and more youthful all on its own. 

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Milani Baked Blush

Milani Baked Blush.

At $7 or $8 a pop, you can afford to try every rich shade of this long-lasting, cruelty-free baked blush. Swirl the shimmery shades onto the apples of your cheeks to seamlessly incorporate it into any makeup look.

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Buttercup Powder by Sacha Cosmetics

Buttercup Powder by Sacha Cosmetics.

Many setting powders simply swipe over the top of your makeup, perhaps holding it in place but creating a powdery white cast in the process. This favorite setting powder from Sacha works differently: it fills in pores to even out the overall look and not leaving behind a trace, all while keeping your look fresh for hours on end. Plus, it comes in three different shades to accommodate a wider range of skin tones than most powders.

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Ursa Major Essential Face Wipes

Ursa Major Essential Face Wipes.

How can one little wipe can pack so much punch? Biodegradable and cruelty-free, these cult-favorite wipes from Ursa Major do everything from cleansing to exfoliating to serving a hydrating glow. Stick them in your bag for a refreshing cleanse after a workout, during a long flight, or on a camping trip. 

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EltaMD UV Daily Facial Sunscreen Broad-Spectrum

EltaMD UV Daily Facial Sunscreen Broad-Spectrum SPF 40.

Normal and oily-skinned reviewers rejoiced when this sunscreen hit the market. Powerful enough to protect skin from sun damage (hello, SPF 40) and hydrating enough to double as a moisturizer—all without leaving skin tacky and coated in white—this has become the go-to sunscreen for legions of skin-care fanatics (dermatologists included). 

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Rembrandt Toothpaste Intense Stain

Rembrandt Toothpaste, Intense Stain, Mint Flavor, 3.52-Ounce Tubes (Pack of 3).

Coffee addicts and red wine drinkers swear that Rembrandt toothpaste is the only one that does a number on stains, actually brightens smiles, and makes their gums feel healthier. It’s a great one to put your Amazon membership to use on, since it’s tough to find in stores.

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Baebody Eye Gel

Baebody Eye Gel for Under & Around Eyes.

With the coveted title of most popular eye cream on Amazon, Baebody Eye Gel has racked up more than 8,000 five-star verified reviews. Its many mega-fans tell of reduced puffiness and fine lines, among other benefits. The organic aloe vera-based gel is filled with ingredients that the skin loves, such as moisturizing glycerin, collagen-boosting Matrixyl 3000, and the fast-absorbing antioxidant argan oil. 

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